“Do not judge a book by it’s cover.”
But, do people do it? Of course they do!
Your e-commerce websites ARE the image of your company.
An applaud for designers of this domain, who have pushed the boundaries of conventional e-commerce designs and guidelines apart. Rules are made to be broken. Aren’t they? And innovation is always to be encouraged, even when it doesn’t work out.
If you are in the process of launching or redesigning your e-commerce website; if you need some UX inspirations for e-commerce websites, check out these websites that have picked up interesting UX practices from cross(/other) app domains. They have all done an exceptional job.
Kwoller inspired by Tinder
Swipe to judge
Reminds you you something else, right? Yes Tinder! Casual dating and e-commerce apps found more common stuff than you even thought off! After all, both are about making choices.
Kwoller, a mobile commerce startup uses the swipe of the finger to sort out the choices of clothes. Swiping right means, the product is added to wishlist or cart and swiping left means the product will disappear from your list and the next product option will be personalized accordingly.
(Swipe to judge – Tinder and Kwoller)
“In a shop you flick through garments on a rack of clothes, quickly sizing them up on gut instinct. When something catches your eye, you might look more closely at the price tag, the equivalent of tapping a card to see a few more details on an app. But unlike real life shopping, the learning algorithms behind these apps can help generate more relevant content the more you swipe.” – Brian Louko, Co-founder, Kwoller
Why was Tinder UX, an inspiration for e-commerce?
- It almost re-creates the experience of physical shopping, where the user flicks through the mountain of options to pick what he loves.
- Helps you get rid of the small sized product images which have to zoomed every time you want to review a choice
Flipkart inspired by Whatsapp
Ping a friend to confirm buying
Flipkart inspired by Whatsapp having 70 million active users in India alone, introduced this fun way of shopping! Making shopping a social affair. Chatting and Shopping domains merged. Interesting!
Within Ping, people can message friends using text, photos, and emoticons very similar to what happens in Whatsapp. Users can simply drag and drop products from the website directly into a conversation in the social network. They can also share the screen with friends to browse together and make a purchase decision.
(Ping a friend to confirm buying – Whatsapp and Flipkart)
“Shopping is primarily a social activity and going for it with friends and family has been the norm since time immemorial. Online shopping, on the other hand, has largely remained a solo experience. Ping aims to transform online shopping by allowing users to talk to each other [in] real-time in order to make decisions and decide on what to buy.” – Punit Soni, Chief product officer, Flipkart.
Why was Whatsapp UX, an inspiration for e-commerce?
- Retaining the product discussion within the eCommerce app rather than on other messaging apps, leads to a higher possibility of impulse buying – Conversion rate increases.
- It keeps the essence of shopping with friends and family alive.
E-commerce websites inspired by Yelp
Leave your review
Back in 2005, when Yelp just begun, nobody ever estimated that by Q4 of 2015, it would have a monthly average of 86 million unique visitors and written more than 95 million reviews.
According to a survey of US internet users by EXPO, consumer reviews are trusted nearly 12 times more than descriptions that come from manufacturers. Most of the e-commerce websites today have integrated this feature as an integral part.
Amazon is the most talked off e-commerce giant when talk about reviews on website. It is beautifully designed and executed where users rate the reviews. Pretty interesting stuff!
(Leave your review – Yelp and Amazon)
“The review system will learn what reviews are most helpful to customers…and it improves over time, It’s all meant to make customer reviews more useful.” – Julie Law, Spokeswoman, Amazon.
Why was Yelp UX, an inspiration for e-commerce
- Having user reviews in your e-commerce app can have higher conversion rates. 63% of customers are more likely to make a purchase from a site which has user reviews.
- When shopping online, most people search for name of the product plus the word ‘review’, or related words such as ‘ratings’, especially in case of electronics. Having a good bulk of reviews increases the chance of impressing the buyer.
Wrapping up :
An estimated 38.5 billion e-commerce transactions happen every day. And that number is expected to continue increasing every year. To sustain the furious competition among e-commerce websites, designers have to think differently – A good UX and a fun-to-use design. Just these two are sufficient to drive users crazy about your website? Of course not. But it goes a long long way to increase engagement and conversion on your website.
(Feature image credits – Wemakewebsites.com)
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